Your business sends out hundreds—potentially even thousands—of e-mails and letters every week. And other businesses do as well, which means your customers are constantly bombarded with ads and other marketing materials.

Not all those e-mails and letters will enjoy the privilege of being read. In fact, many won’t even be opened. Some recipients will promptly relegate them to the trash without so much as a fleeting glance. But if you want to make conversions and grow your business, it’s crucial that the correspondence you send out is given the time of day. How do you get people to pay attention to your brand’s messages, then?

A custom letterhead can make your business’s documents, emails, invoices, newsletters, and more stand out, and the more they stand out, the more interest they’ll receive from intrigued customers. Here’s how your business can personally benefit from a custom letterhead.